Choosing the Right Packaging Supplies for Your Product

How you package your product says a lot about your business. After all, it is one of the first things consumers see and visualise, not just about your product, but also about your brand as a whole.

Aside from making your product look presentable, the packaging material is important in ensuring that your product remains safe and secure. With this in mind, here are key aspects that could help you choose the right supplies for your product packaging.

What is your product?

It may seem commonsensical but the matter of choosing the right packaging supply always goes back to this central question. Your packaging should conform to your product’s needs. For instance, when packing electronic products like computer and gadget components, anti-static bubble wraps might be compulsory. Aside from the cushioning protection of the bubble wrap, the material used in anti-static bags prevent electrostatic buildup that might damage sensitive electronic components.

Consider your branding.

Your product should reflect the image your company aims to project. Work with your branding team in coming up with ideas for packaging materials and how they plan to design them. Set your brand apart. While it’s easy to skip the design process and just go for the bare essentials, your business could benefit from a distinctive packaging for your product.

Calculate your budget.

Determine how much your company is willing to spend on packaging. In getting an estimate, consider the manpower, materials, facilities, and other expenses in packaging the products. Find a way to balance your product’s needs and your budget. For instance, it’s tempting to pack furniture with bubble wraps given their cheap cost. However, Prowrap furniture wraps, while more expensive, are more heavy-duty and protect the furniture from sweating or marks. By having an idea of your budget, you get an idea of how much legroom you have to get superior materials.

Know the packaging regulations.

As you know, there is a conscious initiative to minimise packaging litter and increase packaging resource recovery here in Australia. Therefore, some companies might have strict regulations and require eco-friendly and recyclable packaging. For B2B businesses, compliance and seeing eye to eye with your partners could be important in choosing the right packaging materials.

How is your product going to be stored/transported?

Your packaging material is your product’s first line of defense against the elements. Compromise it by buying cheap, low-quality materials and you risk damaging your products, which costs more if you’re looking at replacements.

Many businesses fail to take packaging into account when designing/producing their products. By planning your packaging needs and choosing the right supplies, you save your business a lot of money and avoid encountering problems in the long run.

Have you finally decided what packaging supplies your company needs?

 Promo valid until July 31, 2015 only.

References:

http://www.theguardian.com/small-business-network/2013/sep/30/packaging-product-retail-success

http://lithotech.ca/successfully-choosing-the-right-packaging-for-your-product/

http://www.smashbrand.com/articles/your-how-to-guide-for-choosing-the-right-packaging-material/

http://www.npcia.org.au/index.php/research-a-advocacy/australian-packaging-regulation